Aarhus City FC Logo

While designing the new website for Aarhus City Football club, the club also needed a new logo.

I wanted to design a logo that would be instantly recognisable as a sports / football logo, and could be used as an emblem on the players football shirts, and also sports caps, scarves and other merchandise.

Blue is the clubs colour, so I wanted to design a logo in just one colour; blue, with white as the background colour. The logo would then also work in black / white if neccessary.

As the logo is for a football team from Aarhus, I wanted to have an Aarhus connection in the design. The top of the shield in the centre of the logo is inspired by the roof, window and battlements found on the Ridehus building, while the shield with three roses is taken from the stonework design found on the steeple of Aarhus Cathedral.

The logo was designed in Adobe Illustrator.

Logo - Large Version:

© Joe Coyne 2011